Here are the notes from Day 3.
Link Juice
- You need to find high quality links - Remember now is quality not quantity
- Prospecting to find links
- Find related industry
- Try to find links that no one has
- Great suggestion was to put your main key word in google. Then click search, then if you click on left side, more related search. You will get a list of related words. Remember you can look on page 1, 2, 3 for other sites to build relationships with.
- Also on google
- KW+Blogs
- KW+Directory
- KW+Twitter
- KW+news
- KW+retailer
- KW+schools
- You want to find Quality Sites - Related
- You want to find sites that your competition does not link to.
- Try not to use Forums and Directories for back links.
- Quality Check the site you want to link to:
- Page Rank or MozScore
- Make this a science - Make spread sheet of the sites you are contacting
- Prep for Email campaign
- Do you best to find email to contact
- Budget to get the business - pay them, gift cards, barter
- Make email templates
- 1st email
- Marketing director, webmaster
- Check contact page, whois, form
- Follow up email
- Goal to talk on phone
- make a relationship / rapport
- Follow up
- Negotiation for link placement
- Remember your site is a resource
- If you have the budget, you can pay$$ for advertising on a site.
- If you offer to buy ad placement, you have chance also to meet them and build rapport with site owners. A chance to post your content.
- Be direct, email them that you want to have the link from their site.
- Link Buying is a No/No
- Goal is Natural link approach
- Scale
- Natural
- Wisely
- How to use, Reviews, Posts
- What kind of links are coming to your site, to your content, your blog?
- Brute Force is dead - Don't buy links
- Quality of Links - Less is more, Building relationship
- Cloudlet tool - Not sure what this does
- Give people a reason to share your material to others - You need to have good content!!
- Build out your content with Wordpress
- Try your best to build your content to go out virally - Youtube
- Make sure you content deals with the Seasons, Spring, Summer, Christmas
- Content has long life
- Info graphic is big (read more)
- Blogs, social promotion
- Case Studies
- Blogs that can write for you.
- Creating Interesting Content attracts links
- Blogs
- Ebooks
- Podcast
- Webcast
- White paper
- Enews
- case studies
- infographic
- contest
- Keep Hitting Singles and you will get noticed
- Videos
- interviews
- free ebooks attracts
- infographics
- contest
- Solid Blog Post Attracts Links
- Use Google tools to find content ideas
- Yahoo Answers is a good place to find content ideas
- Build out list for content
- Build your content on Longtail Key Words
- Your titles are critical
- You must promote your content
- A top blog to look at Cup and Cashmere
- Also, Beef Jerky Reviews
- Does your blog show up in Mobile?
- Approach for Direct Ads
- Your Readers could be possible advertisers
- Cut out google ad Sense and do it on your own
- Set Up Media Kit
- Need help Go to ProBlogger
- Cold Call is your best bet with prospecting
- More information on a Media Kit
- Tools
- Take Out Google Ad Sense ads the 250X250 - hurting my SEO
- Simplify my footer links, one line, only the basics, About me, Privacy, Terms and Conditions, contact us
- Make the Site more relevent
- Ad some customer Quotes and Responses
- More photos
- my Secured Certificate is not working properly
- My tabs did not work one of the browsers
- All the panelist said I need to switch the site over to wordpress
- One panalest said to use Thesis Themes Layover
- Another panelist told me to get coder to make a hand coded template. She said it is safer and better because of Hacker are really attacting wordpress site. It is easy for hackers to get in.
- She recommended a guy, named Thomas Vasquez, psd2wordpress.com
- One panelist said to make sure to get a wordpress host to keep from being hacked and they update word press automatically. She recommended page.ly
- Check out Zappos Footer
- Build more trust
- Use Wild Fire to set up contest campaign
- Easy to Use
- Monitize
- She recommended sweepstakes because it was easier. Give away $250 plus product. Not an IPAD, everyone is giving away Ipad.
- Make sure you know the costs/benefits
- Contest will help you know your customers
- Make sure you are clear on the rules to enter
- You can not make them facebook like you
- You can say though, they need to facebook like you to win!
- Help with Designs for your banners, 99designs
- Use your existing customers to help evangelize your business - These contest will help.
- Existing customers might get a bonus entry
- Tool -- Shortstack to help build custom facebook pages to maximize the contest
- Custom emails for the contest
- You should have contest 1 X a month.
- The bigger the offer the more buzz!! $500 up works.
God Bless,
John
No comments:
Post a Comment