Saturday, November 12, 2011

PubCon Day 3

Hi Guys, Day 3 was my best day for some reason. I meet some guys during classes and break outs and they gave me some great ideas. Also, I meet a guys who runs hotel website and when I meet him 5 years ago, he was fairly small. When I meet him at the show, he was surrounded by 10 guys. He now has 55 employees and grossed about 40 million, pretty impressive. His site is http://www.airporthotelguide.com/

Here are the notes from Day 3.

Link Juice
  • You need to find high quality links - Remember now is quality not quantity
    • Prospecting to find links
      • Find related industry
    • Try to find links that no one has
      • Great suggestion was to put your main key word in google. Then click search, then if you click on left side, more related search. You will get a list of related words. Remember you can look on page 1, 2, 3 for other sites to build relationships with.
      • Also on google
        • KW+Blogs
        • KW+Directory
        • KW+Twitter
        • KW+news
        • KW+retailer
        • KW+schools
      • You want to find Quality Sites - Related
      • You want to find sites that your competition does not link to.
      • Try not to use Forums and Directories for back links. 
      • Quality Check the site you want to link to:
        • Page Rank or MozScore
      • Make this a science - Make spread sheet of the sites you are contacting
    • Prep for Email campaign
      • Do you best to find email to contact
      • Budget to get the business - pay them, gift cards, barter
      • Make email templates
      • 1st email 
        • Marketing director, webmaster
        • Check contact page, whois, form
      • Follow up email
        • Goal to talk on phone
          • make a relationship / rapport
      • Follow up
      • Negotiation for link placement
      • Remember your site is a resource
      • If you have the budget, you can pay$$ for advertising on a site.
        • If you offer to buy ad placement, you have chance also to meet them and build rapport with site owners. A chance to post your content.
      • Be direct, email them that you want to have the link from their site.
      • Link Buying is a No/No 
      • Goal is Natural link approach
        • Scale
        • Natural
        • Wisely
        •  How to use, Reviews, Posts
Competitive Intel
  • What kind of links are coming to your site, to your content, your blog?
  • Brute Force is dead - Don't buy links
  • Quality of Links - Less is more, Building relationship
  • Cloudlet tool - Not sure what this does
  • Give people a reason to share your material to others - You need to have good content!!
  • Build out your content with Wordpress
  • Try your best to build your content to go out virally - Youtube
  • Make sure you content deals with the Seasons, Spring, Summer, Christmas
  • Content has long life
  • Info graphic is big (read more)
  • Blogs, social promotion
  • Case Studies
  • Blogs that can write for you.
Link Attraction vs Link Building
  • Creating Interesting Content attracts links
    • Blogs
    • Ebooks
    • Podcast
    • Webcast
    • White paper
    • Enews
    • case studies
    • infographic
    • contest
  • Keep Hitting Singles and you will get noticed
    • Videos
    • interviews
    • free ebooks attracts
    • infographics
    • contest
  • Solid Blog Post Attracts Links
    • Use Google tools to find content ideas
    • Yahoo Answers is a good place to find content ideas
    • Build out list for content
    • Build your content on Longtail Key Words
    • Your titles are critical
    • You must promote your content
    • Does your blog show up in Mobile?
Creating Direct Ad Campaigns for you Site
  • Approach for Direct Ads
    • Your Readers could be possible advertisers
  • Cut  out google ad Sense and do it on your own
  • Set Up Media Kit
  • Cold Call is your best bet with prospecting
  • More information on a Media Kit
  • Tools
Site Review of DolphinWorld
  • Take Out Google Ad Sense ads the 250X250 - hurting my SEO
  • Simplify my footer links, one line, only the basics, About me, Privacy, Terms and Conditions, contact us
  • Make the Site more relevent
  • Ad some customer Quotes and Responses
  • More photos
  • my Secured Certificate is not working properly
  • My tabs did not work one of the browsers
  • All the panelist said I need to switch the site over to wordpress
    • One panalest said to use Thesis Themes Layover
    • Another panelist told me to get coder to make a hand coded template. She said it is safer and better because of Hacker are really attacting wordpress site. It is easy for hackers to get in.
    • One panelist said to make sure to get a wordpress host to keep from being hacked and they update word press automatically. She recommended page.ly
    • Check out Zappos Footer
    • Build more trust
    How to build compelling Contest for your website
    • Use Wild Fire to set up contest campaign
      • Easy to Use
      • Monitize
      • She recommended sweepstakes because it was easier. Give away $250 plus product. Not an IPAD, everyone is giving away Ipad.
      • Make sure you know the costs/benefits
    • Contest will help you know your customers
    • Make sure you are clear on the rules to enter
      • You can not make them facebook like you
      • You can say though, they need to facebook like you to win!
    • Help with Designs for your banners, 99designs
    • Use your existing customers to help evangelize your business - These contest will help.
      • Existing customers might get a bonus entry
    • Tool -- Shortstack to help build custom facebook pages to maximize the contest
    • Custom emails for the contest
    • You should have contest 1 X a month.
    • The bigger the offer the more buzz!! $500 up works.
    Well that is it. I hope this helps you guys!!
    God Bless,
    John

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