Conversion Conference Oct 2012

Hey Gang,

Long time since I have done a post but here is a few notes from today's conference.

Tim Ash - Key Note

1. Create Offers that tempt the subconcious
2. Reason, Feelings, and React
3. 95% of decisions are pre-conscious
4. Most people are Lazy, Like Simple Choices, Very Impatient, Automatic

things to Note

• Create a small number of clear and small choices
•  Do not overwhelm
• Remove Similar choices
• Making too many choices tire the brain

Start with the Biggest Price and then go to the lower price

$199 $89 $29 that way

People like to be in the cultural tribe. People are tribal.

Don't try to please everyone. Just please your core audience.

He Recommended Camtasia Studio
Heat Tracking Software, Crazy Egg

Attention to the Visual

• Visual processing is very powerful and quick
• Draw attentioin to offers with strong visual
• use people delibrately
• Don't use unnecessary motion

Next Speaker - Best Practices
Items to Test on your site

• Headline
• IMages
• Call to action
• Body Content
• Social Content

Next Speaker Mobile

• Mobile Search is outpacing PC search
• Click to Call on your mobile site is huge!
• Use Limited Form on Mobile site
• Maps and Directions important

Words to use on Mobile site Call NOW, Call US NOW or Call to Book

Next Speaker Designing

• Design to Engage, Connect
• The Big Question to Ask "why do people come to your website?" Answer this and you will have gold.
• How to help people

10 Golden Rules Speech

• Youtube How to Video helps you build subscribers
•  Facebook Ad "Do you like"?
• Like a graffic
• 168,000 Customers = 14,000 likes
•  

I think that is it.
I hope you are all doing well.
God Bless,
John