I am Las Vegas at the Pubcon Show and I arrived late for the first class today. I flew in from MIA at 7am and arrived here in Vegas at 9:30am.
I did tons of writing but a lot of the notes won't make sense but do your best to pick out the best information.
Social Media Signals - arrive late for this one.
- Make sure you get the Plus 1 button on your site. Have your employees and friends click it. It will help your rankings.
- The Fundamentals are still strong for SEO - Link Building and Content Development for now.
- Target groups in Facebook and work the groups.
- For twitter -- Low followers = Less influence for the search engines
- For Twitter - Stay away for 1:1 ratio = Following : followers
- Low quality Like from facebook are "No Good"
- Google Plus now has business profiles - Sign up fast!! Business names will go fast.
- If you can, sign up for Google Places and Bing Local
- Don't use the same Anchor Text for Key Words, mix it up.
- Google is moving from Page Quality to Site Quality. So if you have pages that are not ranking or old pages, you need to put "no follow tags" on them. Those old pages can kill you !!
- Size and Site as a whole now!
- Total pages indexed
- Total organic landing pages
- Ratio of Total Pages Indexed to Total Deep Links
- Look at Duplicate Content - Change or get rid of these pages
- Use your Google webmaster Tools to help you with this
- It is better to use "No Index" than "No Follow"
- Human Engagement is big now - Facebook , Twitter, your site
- Google bought Post Rank for a reason
- Build Consistent engagement signals with in your content
- Develop links from pages/domains with consistent engagement signals.
- Backlink diversity anchor text strategy. Focus on a natural footprint.
- Synonym and rotate different phrases.
- Backlinks with partial matches, company name, generic phases.
- Try Google Search bar and type in the words phase you want and see what the drop down shows from google and use those words for the back links.
- Get your Links in PDF. Google really like PDF for your ranking. Have the PDF on your site somewhere.
- Tools to use
- Make sure you take your low ranking or pages that you don't want index and use the no follow tag within the site. Check out how to install
- Make sure to put your links in your Youtube Description and any Wiki Post. This will help.
- You Tube - Are you tracking your youtube search Ranking?
- Tool - Voot.net
- Continuity with your site
- Make sure to put the Google Plus 1 and Face like Button on all confirmation pages
- Try your best to Engage the viewer!
- Simplify your site
- Verify difficult operations on your site and fix.
- The best kind of commitment from reader
- Voluntary - Can not be cooerced
- very Public
- Small Steps and get bigger commitment later
- Tool to know your customer and get them engaged BT Buckets --FREE
- Make Sharing easy on your site, always look how to make it easier
- . Facebook likes
- Tweets
- How can a guest write a review
- Rating a product or service
- Clicking through to another page
- For me, Amtrak
- Go wide and measure everything
- # of Facebook Fans
- Total # of social engagements
- # of Likes
- Humanized the experience
- Huge growth in realistic and interactive websites
- Video
- Site to look at Net Nanny
- Demonstrate social proof - We have over 10,000 fans
- Pandora
- It always too go have many because it tells there are a lot of people just like me.
- Find a way to recycle your content
- One column of your website has to be your trust column, how long in business, BBB
- should be on the right side of your page
- Tool to where people would go on on your site, Attention Wizard
God Bless,
John
- SiteTuner for to help with Conversion
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