I recently was using Google Analytic recently to update my swimming with the dolphins site. There is tons of information and I am glad for this article and I hope to implement some of the ideas.
The Basics
- Make sure to tag all your pages with Google Anaylitcs code
- Google has created Conversion University - This is a free Tutorial from google with video - A must
- Check for proper installation of the google analytic - Sites to help. EpikOne, Firebug, or WASP
- what do you want your customers to do: Subscribe to mailing list, become a lead, buy your product.
- Finding out where your customers are falling out of your website.
- Not having goals will cost you money.
- Here is good article about setting up goals. Zen Cart Optimation Blog
- The most common misstep is the failure to filter out internal Traffic.
- On your anaylitics home page, on the bottom right is link called "filter manager". Here you can exclude internal traffic, as well from any other domain you don't want to track, like your competitors.
- Also, you might want to filter out repeat visitors.
- Filtering out unqualified visitors will help you get a handle on exactly how well you are converting qualified visitors.
- Google analitics also allows segmentation and tracking of results from adwords campaigns.
The purpose of the Web Analytics is to turn the information into something you can optimize on your website.
Getting Started
- Look at your top entry and exit pages and optimize those with a 40% percent plus exit rate.
- Look at your top referring keywords and optimize landing pages for terms with a 40% percent plus exit rate.
- Look at your goal conversion funnels, and start optimizing
Another Resource : Grok Dot.com
Enjoy Optimizing!!
God Bless,
John
swimming with the dolphins Waikiki
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