Email Service Providers

Here is another story I have read about Email Service Providers (ESP) and how to use them properly. Some Companies to Look at Aweber, Listtrack, iContact, Exact Target, and Mail Chimp.

Proper Selection Process of an ESP
Real Basic....

• Handling Authentication
• Quality Control Features
• Third Party Intergration
• Foster an environment of Permission based marketing - Double Opted In emails
• Do they have Metrics to Track, opt out subscribers, spam complaints
• The ability to quickly create individual emails and campaigns
• To preview and test content and run spam checks
• Schedule delivery of Emails or Campaigns
• Set Up Autoresponders

Also, look for advanced feature ...

• Segmentation - the ability to create small email groups
• Subscribers Level of activity or interaction - Sending to the real buyers
• Abandonment - How to get those that leave your email list to come back and buy again
• Coupling emails with social media

Some ESP have autmatic RSS feeds into their email programs. I know Aweber offer this.

Some Industry with High Inbox acceptance

• Books, Music, and Movies 95%
• Food and Beverage 87%
• Sports / Outdoor 87%
• Misc Retail 82%
• Gifts and Collectables 78%

3 Basic Elements of Every Email

1. Personalization
2. Branding
3. Call to Action

Sender OK has a plug in for Outlook, Gmail, Live and Yahoo, where you add a social network into the header panel of messages

Success Story:
Dreamfields Pasta built a marketing database of excess of 280,000 brand advocates in the san of 24 months. << Check out this site

Something to think about. I have used Aweber for many years but would like to check out the other ESP to see what they offer and cost. Also, I am trying Mail Chimp for my civic association because they offer 500 email users for FREE for life. It will work great for the civic association.

God Bless,
John
Today is the perfect day to go swimming with the dolphins !!