As I am really week in this area, this class was a good reminder of how building communities are really important. The Speaker Site - Help a Reporter
- Listen to your cusotmer - Best way is with Facebook and Twitter
- Follow on twitter - See what people are saying
- Listen before Tweeting
- Ask your customers how they would like to get your information
- Tell about yourself
- Free Pizza to get people to talk to you
- Your job is to get others to talk about you and your products
- When using Twitter >> Make sure you only tweet useful information. Website to see, your website to see
- Your goal is to get people to retweet your tweet (informational post)
- Is your information valuable and relevant
- Don't use the word " I " in your post. Use more " You " in the post.
- Your goal is to get at least 50% or more of your tweets retweeted
- Your customers will drive your content = Money
- In the future - Search is going to be the recommendations of others. Are people recommending you and/or your product?
- Raving Fan is a book that talks more about this subject. You should read it.
- Relate to your customers - Facebook / Twitter on a regular basis
- How do people remember you - Tony Bennet stood up for the women
- Go to your computer and follow your twitter
- On twitter, make sure you have followers than you following
- Have your friend and Employees Tweet. Have them tweet about you.
- # Tags are about the same group on Twitter
God Bless,
John
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