Latest Affiliate Class

Hi Guys,

I thought I would put some of this information on the Blog from James Martell's last class.

1. Two of his students wrote an ebook about making money with Amazon < Check it out > I am going to get it and see what it says. I will post if it is worth it.
2. James Free Video on Improving conversion for 1400 Key Words. < Check it out >
3. James Free Video of creating content inexpensively. < Check it out >
4. Paid Word Press Themes templates Socrates WP Theme & Yukon theme. The Socrates is for Affiliate people. It looks cool.
5. Jame's wife Arlene has created a site and has a new control panel look. James really likes this navigation.

http://www.epilepsymoms.com/control-panel.html

 

I hope this helps someone.
God Bless and Love,

John

 

Site Critique

Hi All,

Here is Site Critique from James Martell. Simple Italian Website

Also, another cool site the 100 Greatest Headlines ever written. You might want to use of these.

God Bless,
John
Swimming with the Dolphins Grand Cayman

New Ideas from James Martell

Hi Guys,

I just got through with my live James Martell Class.

Some interesting stuff....

• Clickbank.com may be an interesting affiliate network to check out.
• To build content, go to Youtube and put your key word you are searching. Take Youtube video and write a story about it. Take the video code and add to your content. Geat way to get interest and easy content.
• Buzzom.com it Tweeter and Facebook posting management tool.
• James has a tweeter account for each of his niches. The buzzom tool helps him manage all the accounts.
• James using two part headline for Articles. Example Uses Key Word then the Title to attract. Like >> Managing Credit - What you Don't know Can Hurt You ( Video)  - the key word was Managing Credit
• One of the guys mention this guy for Google Adword classes Perry Marshall
• A website to buy and sell website Flippa.com. When James sold his formula Revenue per day X 1 1/2 years.
• Matt Cutts from Google Video about Page Ranking
• A Free Affiliate Conference that coming to Florida next year.

One of our internet mastermind members is moving, Alex. He was a great addition and I wish him well on his move to California. May God Bless him and his family on this new journey!!
Alex, you will be missed in South Florida. Hey gang, we now have a place to stay in Cali, yeah!!
John
swimming with the dolphins Grand Cayman

Super Mega Optimal SEO

Hi All,

Here are some suggestions for Back Links to your site. Click the links to see the site. If any of you use any of these sites for back links, please put a comment on your successes.

1. Public Relations

• PRweb
• Business Wire
• PR.com
• PRnewswire

2. Classified Ads

• Craig List
• Oodle
• USFree Ads
• Backpage
• Ebay Classified

3. Video

• Youtube
• Vimeo
• Blip.tv
• Viddler
• 5min
• Dailymotion
• Meta Cafe

4. Content Development

• BlogCatelog
• EzineArticles
• BuzzleEdit HTML
• GoArticles
• Idea Marketers
• ArticleAlley
• Amazines
• Google Knol

5. Getting Social

• Delicious
• digg
• stumbleupon
• mixx <<  Company located in Pembroke Pines
• redditt
• facebook
• myspace
• orkut
• bebo
• hi5
• twitter
• plurk
• plazes

6. Directories

• Dmoz
• Yahoo << Paid
• business.com
• bestoftheweb
• goguides
• joeant
• rubberstamped
• skaffe
• sitesnoop
• gimpsy
• internet public library
• massivelinks

Using Word Press Template

Hey Gang,

I just thought I would share a few notes about my new website, Florida Vacation Travel Guide.

The process was a little longer than I thought. My original thoughts were going to build a site from scratch but finally came to my senses and built a site with Wordpress.

I used a template that my friend and webmaster, Carlo, from CWP internet. He helped me install, teach, and modify the template. Allen, from Cruzan concepts did the header image and graphics. It was a great team effort and it came together. The site took me about 8 weeks to get up and running.

If you have any feedback, I would love to hear from you.
God Bless,
John Mac

Summit Driving ROI with Search and Social

Hi All,

Long time, I have not written in a long time. I was at a seminar about a Search and Social from SFIMA.

I was writing by a wild man and my notes are not the best but here it goes.

Mitch Joel talked about Social Sites....

• Banner advertising is going down, not many clicks. This past year, the clicks on Banner Ads have gone down to 2% from the total of 1.8 billion user online.
• Why is normal advertising going down because of social site and customer reviews. People are trusting people not advertising.
• Information is everything. He talked about yelp.

• You need to start really value your relationships.
• More Grandparents than High School students on Facebook
• Facebook is so popular because the user can share, socialize, collaborate, and most of all create.
• 81% of online holiday shoppers read online customers reviews.
• Reviews = Trust. Let your customer talk on website about your products. Be transparent to the world.
• Make sure you know who you want to put your meesage in front of. Be part of Groups that you want to be in front of. Facebook groups...
• 50% of youtube audience is over 34
• Canadians watch over 15 hours a month of Youtube videos. Pretty amazing, considering the average video is 4 minutes.
• Google said that 20% search is NEW each day. So new key words groups are created everyday.
• You don't control your homepage, Google does.
• Now, you need to get in front of your customer versus where you were looking for customers to find you.

Facebook ads are very targeted audience.

We are not marketers anymore, now we are publishers.
1. Accept the change
2. Build and share
3. Move towards open and sharing
4. Its attitudal versus generational
5. Do something now? Be sure you know why?

Your stories should be one to many - Social
Give Value up Front and be Simple

Ten Golden Rules - Jay Berkowitz
To see the outline go to http://presentations.tengoldenrules.com/  He has some great outline and very smart guy.
* He sadi to get your Facebook Vanity User Name, Twitter Name, Linkin Name. It is going to be hot commodity.
* the Facebook Like it button is going hot. Look for the Like it Widget to add to your site.
*Location Networking 4 Square
* My personal use - Pay per Post to make money to blog
*Youtube is great product sale person
* PR Web to promote your video
* Create a community >> Jay created one http://www.internetmarketingclub.org/
ning.com is low cost community network
*Google is looking for "Recency"  and site speed.
*Wine Library TV is has become huge hit on youtube

***************************************************************************
For John
Gorilla Marketing Idea - Make Bookmarks and put in books and magazines to promote your website. For example, travel website, but the book mark in travel books and magazine in a bookstore.
Travel Blog to check out http://amateurtraveler.com/
****************************************************************************
Next Speaker

• Facebook is visited more than google
• Get a strategy - Need a plan to drive revenue - lead generation
• Make engaging and sharable content. Is your content good enough to share?
• Offer exclusive content
• Listen to your user. Listen to what they want. Are people talking on your page? Do they have complaints or praise? Get Feedback. Ask Questions?
• Focus on Groups.
• Buy Buy is doing a good job communicating and reacing the right audience.
• Fan retention
• Engage your fans in conversation

Next Speaker
The theory of facebook's Likeability
Engagement = Media X commitment
Facebook has started Likeability. what is it? Is about personalization.
How it works - Photos, Albums, Accessable
Look at Facebook Plug ins
Predictions
1. Personalization will be mainstream
2. Graph Based Commerce - Facebook shopping site
3. Geo and Mobile - Location is big and new facebook feature
4. Insight mining is going to be huge
5. Facebook ads will be everywhere. Big shift in advertising
Embrace Likeability or Else
1. Accept that notion of privacy and identity is going to change
2. Empowers consumers
3. Better analytics and measures

Next Speaker
Before going Social
Set Goals
Get a Strategy
Start campaign
Tactic >> Social >> Facebook
Build your brand

Build content First with Youtube, Photobucket, Blogs >>> Then build facebook, linkin, Twitter >>> Invite Existing Customer to Engage >>> Marketing Intergration (email, mailers, advertising)

Talked about Youtube
Video >>> Make a PreRoll and Make a Post Roll for the videos I make.
He said to use Corel Pro X3
He uses a Flip Camera

A Guide to SEO

Hey Guys,

Here is another class I saw at the Affiliate Summit. It was young guy, Joshua, and owns FullSpeedSEO.com and really liked what he said. Check it out.

How Do I Increas My Ranking

• Analyzing Your Niche
• Dominating the Niche
• Tracking your Progress

Who Do I need to Optimized for?
Unless you have compelling evidence not to optimize for Google, its best to do what they like to see, and let the other catch on.
Searches

• Google 66%
• Yahoo 16.2%
• Bing 8.8%
• Aol 3%
• the rest 7%

Picking a Domain Name
If you have not bought a domain name, Use Google Keyword tool to try to find highly search versions of your main keyword.  Use the Global Search and Use EXACT match.

If you already have a domain name that you are not willing to change, that's alright. Domain name is only 1 of about 200 ranking factors. Remember sites like, ebay, Aazon, and Zappos all rank for keywords not in their domain.

Don't makeyournametoolong.com

A wellplaced dash is fine, like expert-changes.com but avoid-lots-and-lots-of-dashes.com

If you are geographically centric business, it much easier to rank Houstonfloorpolishers.com than floorpolishers.com

Is your website optimized? (boring)

• Main Keyword in title tag
• H1 . H2 Tags
• Meta Description tag

Do you have a site map?
Keywords in the first 250 words of text.
Pro tip: A CMS (content management system) like wordpress will do almost all of this for you. Wordpress has been known to follow google advice closely. <<<<<

Optimizing Wordpress
Google Sitemap Generator
All in One SEO pack << talk about this before
Popular Posts (for last x days)
Lose the Default theme
Woo Themes ($20 / month)
Page.ly - managed wordpress hosting with premium themes ($15/month), upgraded, patched, and backed up.

Page Optimization

• Use Google Keywords tool for additional terms you might want to rank for. Use the broad match option.
• Use in the Google KeyWord Tool the ~operator before you google queries for related ters. le ~dog, ~collars
• make sure you page loads fast, consult google webmaster tools
• Increase time on page via "related posts" or Additional Products at the end of pages

Off Page Optimization
It is better to have 1 really popular website than 30 "zero" page rank sites.
To become a Authority Site: Relevant Links and Authoritative links coming to your site.
Don't be freaked out about page rank. Its a macro metric. Its better to be "0" PR with lots of visitors.
Focus on building a profile of high quality one way links
Trust your list ranking, not y our page rank.

Where Do I Get Links?
Guest Posting
Social Bookmarking (Digg, Stumbleupon)
Various Profiles (youtube, slashdot,etc)
Twitter aggregators
facebook fan pages
Sites you make (mini nets)
Link Bait >> this is any media that gets people excited, in any capacity, about the content of that media, and inspires them to link back to it so their discourse on the subject is relevant.
Examples >> Contests, Viral Videos, Creative Web Applications (mobile apps), be evocative
From Matt Cutts "Link baiting sounds like a bad thing, but expecially if its interesting information or fun, it doesn't have to have negative connotations. I hereby claim that content can be both white-hat and still be wonderful "bait" for links."

Link baiting is the reason your website needs a blog.
This is reason you should probably have mini net made about your niche.

Link Building
Blog Comments
CommuntLuv - Dofollow plugin for WP
Look for "footprints" if you find something
Social Media
Submit Great Content. Diggers are snobs, rightfully so.
Your twitter followers will want to blog/link great content, give it to them! Don't mislead them with your profile though. I personally hate lots of off topic tweets.
When all else fails.. look where your competition gets their links. Yahoo.com site: theirDomain.com
Sitesnatcher <<<

SEO Tools
Rank Checker - Free from SEOBook
SEO information on SERPS >> great for assessing competition in a niche
DoNotFollow Fire Fox Plugin
CODA Development Software

Thats it for what it is worth. Also, Alex, reported to me you could not post on these blog post and I fixed it. Please post and put your website in the post. As we read, one way links will help and this blog is a tool to help you!!

God bless,
John
Swimming with the Dolphins in Miami