November 4th Update

Hey Guys,

I have not written in a long while but here a few things you might find of interest.

If you want to listen to James latest podcast
Affiliate Buzz #172 – 7 Tips for Turning Your Passion Into Profits with Affiliate Programs

Info for you.
Top 20 WordPress Plugins

If you would like to go to the Affliliate Summit in Las Vegas, there is a contest for FREE Gold Pass.
< About Contest > This is from Shawn Collins who is in charge of the conference.

Quick Tips
1. Adding Photo Captions are huge. Most people don't read the content but skim and they read the photo captions!
2. Know your demographics. A cool website to help quantcast.com. Check it out. Type in a website and you will see the demographics. Check out

Have you seen my latest Hotel review? Pier House Key West , Check out the video we did. How do you like it?

I hope all you guys and gals are doing well. Post a response on the blog if you can.
God Bless,
John Mac
swimming with the dolphins

Affiliate Direct Links from Email

Hi Guys,

You may not know this but I thought I would share this with you. I had created an email where I put the affiliates link directly from the email to the affiliate company, Viator.  It was part of my strategy to earn more money. I was wondering way, I only got about 10 sales all last year. We send out 1000s of emails a month. So I was expecting so much more.

When I went to Las Vegas and I talked to the manager of Viator. She told me that in the Viator agreement, I could NOT email direct links to viator. She told me its in their agreement statement with me, but I never read it. I wasted a whole year without any sales from them. So came back and I started to create Activity landing pages for each location so the customer would have to go there first and then click to Viator. Well, I created, Things to Do in Dominican Republic page and it worked. I got my first sale this week. Believe me I was very excited.

But when I was in Vegas I asked the manager of Expedia if it was OK to direct link from emails and she said it was OK.

Just thought I would share this with you because I lost a lot of sales ( i think) because of this mistake.

God Bless,
John
PS Curtis copeland told us at the meeting, to upload photos 960 pixel

Start of 2010 Meeting Notes

Hi All,

Well, here we are and ready for a great new year. Tonight we discussed a few things.

1. Rich was explaining about his websites and how he building his business through network marketing companies vs. affiliate companies. He explained to me why he likes the networking side of his business.

Here are two examples of network marketing site he has:
http://www.fishoildirect.com/
http://usapetstoday.com/

• The big thing is that he is in control of his customers.
• He gets to see his order. 
• He gets to see which product the customer order. 
• He makes residual income from all his customers.
• Commission can be really high, especially on the first sale.
  

What you get with Affiliate companies.

• You do get to sell products you want to sell, your hobby or passion.
• You do get a 60 day cookie on the customer computer if they do buy again from that company.

I am going to the affiliate summit in Las Vegas next week with Shakira. Shakira is getting introduced to the affiliate buinsess and we are going to see if we get blessed with some great ideas and companies to work with. Lets see if Shakira gets excited about the business too.

Rich and I talked about a game plan when I go to the conference.

• I need to find companies that are willing to send to me a customer receipts to I can see my sales.
• I need to find a company that is willing to share with me what there top affiliate websites are doing, blogging, website set up.
• I need to find a company that is willing to share with me what are the top 10 products are selling through affiliates.

Lastly, we viewed a video from Allen Victor, one of our internet mastermind member, has done a great FLASH commercial for his natural soap buinsess. Check it out. Here are a couple of notes that Allen told me. He used a voice over service, Voicetalentnow.com. The voice service did a great job and it was reasonably priced. The only challenge with the voice over, they only give you so much time so that changed the amount of time he made the video. I still think it came out great. Check it out.



We have decided for the next Skype meeting, January 21, we are going to do a Video Skype meeting. So I need to get a video cam. If you plan to join us, please get a video cam.

God Bless and see you guys soon.
John
Swimming with the Dolphin Tortola

Meeting Notes

Hi Guys,
We had a strong turn out for the last meeting for 2010.
John Neyrot
Alex
Rich
John Mac

We talked a lot about face book and the uses.

We talked about Google Wave and the uses of it. We all agreed this would be very useful oneday.

Alex had some good suggestions about using MeetUp.com >> Search local groups of similar interest.

One step for communicating to all social sites with Ping.FM

Alex talked about his mentor, Jase Sanders and his facebook postings.
Happy Holidays and Merry Christmas to you all !!!
See you in 2010.
God Bless,
John

Speaking with Carolyn Tang from ShareASale

Shakira and I are going to the Affiliate Summit in Las Vegas in Mid January 2010. Today I spoke with Carolyn Tang of Share A Sale to get a better feel of the market and understanding the their affiliate network.

We talked about the basics and she gave me some great ideas.

DataFeeds which is where you download all the products in one big Excel spreadsheet.
Webmerge is a software to merge CSV iles or Database files into a Html template. There is a free trial and then it cost $99

Carolyn recommended using this....
Using Afftrack with ShareASale
You can use the afftrack= portion of your link code to include affiliate defined tracking strings. Enter your tracking variable immediately after the afftrack= portion of your link code. This tracking variable will be echoed back to you in the Activity Details Report (http://www.shareasale.com/a-accountactivity.cfm). The tracking string must be alphanumeric, and can not contain any spaces or special characters. There is a 255 character limit. If you are using the "Shortest Code Available", Email Links or Product Links, you may need to add the afftrack= wording to your link code. A sample link would look like this:
http://www.shareasale.com/r.cfm?B=70&U=XXXX&M=47
Where the XXXX is replaced with your Affiliate ID number.
You can add the afftrack= parameter to this code along with your tracking string. The tracking string must be alphanumeric, and can not contain any spaces or special characters. If your tracking string is "123ABC", then your new link would look like this:
http://www.shareasale.com/r.cfm?B=70&U=XXXX&M=47&afftrack=123ABC
The afftrack= parameter may already be in your link - be sure to use the existing one and not to add an additional one.

For the Affiliate Summit, she recommended that I bring...

*Color copies of my website and to show merchants.

*Bring Plenty of business cards.

*Go to the Sharaasale party on Sunday to make contact.

Going to the Affiliate Summit and sign up for the Mentor program..

Carolyn recommended that I look into the RIU Affiliate program


Thank you for your time today, Carolyn!!!
God Bless,
John
Swim with the Dolphins in Tortola

Google Wave

Hi All,

Google Wave is coming. You should watch this youtube video to get an outline of what is going to happen.

If you want to sign up for Wave, go here

Watch Video


Also, if you want to buy a manual to understand and use better  click here

I am not sure how we can use the wave but maybe a way to carry on the meeting virtually this way.
God Bless,
John

Building a Successful Affiliate Website

Here is the chronological order of the success of Shopping-Bargains.com.

Created by Mike Allen

• 1995 Graduated College with Master Degree
• 1996 Made first online purchase
• 1997 -99 Learned about powerful coupon code ** Google is born ** Search engines are not very effective
  
• 1999 Shopping-Bargains.com is born ** Used free hosting ** Quickly moved shared hosting ** Joined two affiliates amazon.com and netgrocer ** joined 2 networks bfree and linkshare
  
• Learned in 1999 ** Meet the customers needs ** Quality webhosting is vital ** Affiliate marketing exist ** Content management is a lot of work ** Affiliate income is not automatic ** This hobby had potential ** Start setting goals
  
• 2000 - 2003 ** Joined Commission Junction ** Share A Sale ** Performic (bought by google) ** Added more retailers and content ** Moved to table layout and upgraded ** Aquired shoppingbargains.com (without dash) ** Trademark easier with dash (- ) in URL ** added first part time person ( this person did data entry only )
• Main Lesson 2000 - 03 ** Affiliate marketing works ** Merchant communication is great ** Manually updating content is painful (35,000 products - redesign site) ** Search engines become really big now ** search more accurate ** online advertising is very effective too ** This not hobby anymore and becomes a business ** need help ** become a LLC business ** Building the BRAND and investment in the company is vital
• 2003 - 04 ** The big migration ** Dynamic content ** Database driven ** Dedicated server is acquired ** Build database in Cold Fusion ( looking back I wish I did it in PHP instead) ** Standardize Layouts ** Navigation ** Read Quit my day job - Jeremy Palmer ** Started to interact with the affiliate industry ** Use Abestweb.com for resource ** Involve more with affiliate managers (building relationships)
• Main lesson learned 03 - 04 ** running a business is expensive ** I must focus on content, not developement ** Quality sites are trusted more ** web layout + usability really matter ** Read the book "Don't make me think" by Steve Krug ** Affiliate income fluctuates widely ** Search engines don't like change
• 2005 - present ** More industry involvement ** Advisory boards / service ** won several awards ** Blogging ** Added more retailers ** Created newsletter >> Like mail chimp for segmented list and not expensive ** Social Media - Blogging, RSS feeds, Facebook, Twitter, Some use of Video ** Tools to use - for me to coupon.com - popshops.com (all the affiliates in one spot) - google custom search (With Google Custom Search, you can harness the power of Google to create a customized search experience for your own website.) ** Business enhancements - hired more part time people ** New revenue stream - slotting (where you put perferred products on your site and get paid for it) - google ad sense, chitika
• 2005 trends noticed ** Buiness cycles and trends produce big impacts ** Search Engines algorythmes change and it effects bottom line ** Media mentions and Social can be huge ** the ecomony impacts conversions ** Legal issues arise the bigger you get ** Infrigment and typo must be addressed ** content must be protected ** more tools - open office, aff meter , affbook.com, ** go to trade shows - affiliate summit, search engine strategy, pubcon
• Suggestions to think about ** Find a problem to Solve ** Offer creative solutions ** think long term ** build your own brand ** Invest in education ** Expect to fail
• To see the whole PDF hand out < go to >

Thank you Mike... facebook/com/mike.shoppingbargains or twitter.com/mta1
God Bless,
John
swimming with the dolphins bahamas

Trust Agents - Affiliate Marketing SFIMA

Hi Everyone,
Wow, I went to inspiring Internet class today about affiliate marketing, which was up my alley.

The first speaker was Juliene Smith who wrote the NY times best seller Trust Agents
His books and speak was about building channels and talking to many people
Blogs > Facebook > Twitter

• Building a strong Channel of People can last forever
• Controlling your future means controlling your channel platform > your network
• Emailing will help communicate to your channel of people
• Building tribes is critical
• Social Capital > facilitate the exchange of the groups
• You need to be part of every conversation
• Create websites that are visible and indexable
• Make sure you have the inside language with your group >> connection with your group >> Buzz words that ever talks about within your group
• Your offering >> Differentiate from the Crowd
• Pattern Breaking >> Be a human artist >> so your crowd can remember you
• Understanding leverage >> Social Capital = Financial Capital >> Keep the friction friction low
• You need to be the lead dog of your group. When you are the lead dog, you have less competition >> Similar to network marketing pyramid - You at the top and the rest of your group below you.
• Habit of fear won't let you take risk to be the lead dog.
  

Chris Brogan Blog advises businesses, organizations, and individuals on how to use social media and social networks to build relationships

Book to Read:

• Blue Ocean Strategy: How to Create Uncontested Market Space and Make Competition Irrelevant (Hardcover)
• Connected: The Surprising Power of Our Social Networks and How They Shape Our Lives (Hardcover)

2 Website for me to look startcooking and startcooking blog

More notes to come.
God Bless,
John
swimming with the dolphins in Miami

Your offering >> Differentiate from the Crowd

Email Service Providers

Here is another story I have read about Email Service Providers (ESP) and how to use them properly. Some Companies to Look at Aweber, Listtrack, iContact, Exact Target, and Mail Chimp.

Proper Selection Process of an ESP
Real Basic....

• Handling Authentication
• Quality Control Features
• Third Party Intergration
• Foster an environment of Permission based marketing - Double Opted In emails
• Do they have Metrics to Track, opt out subscribers, spam complaints
• The ability to quickly create individual emails and campaigns
• To preview and test content and run spam checks
• Schedule delivery of Emails or Campaigns
• Set Up Autoresponders

Also, look for advanced feature ...

• Segmentation - the ability to create small email groups
• Subscribers Level of activity or interaction - Sending to the real buyers
• Abandonment - How to get those that leave your email list to come back and buy again
• Coupling emails with social media

Some ESP have autmatic RSS feeds into their email programs. I know Aweber offer this.

Some Industry with High Inbox acceptance

• Books, Music, and Movies 95%
• Food and Beverage 87%
• Sports / Outdoor 87%
• Misc Retail 82%
• Gifts and Collectables 78%

3 Basic Elements of Every Email

1. Personalization
2. Branding
3. Call to Action

Sender OK has a plug in for Outlook, Gmail, Live and Yahoo, where you add a social network into the header panel of messages

Success Story:
Dreamfields Pasta built a marketing database of excess of 280,000 brand advocates in the san of 24 months. << Check out this site

Something to think about. I have used Aweber for many years but would like to check out the other ESP to see what they offer and cost. Also, I am trying Mail Chimp for my civic association because they offer 500 email users for FREE for life. It will work great for the civic association.

God Bless,
John
Today is the perfect day to go swimming with the dolphins !!

Meeting Notes Nov 5 09

Rich and I listen to James Martells Affiliate Buzz.

They talked to internet manager to Lazy Environmentalist.

• He talked about the following:
• To fix his site, he looked page by page
• He needed to figure out with the Key Words what the customer really wanted
• Then he need to figure out what key words the search engine wanted.
• Fix the headlines
• Added H1 tags
• Took off options - Goal one product - 1 sale
• With optimization, increase google adsense by 600%
• Know your analytics - use google - Always test
• Biggest Tip >> Keep Moving and don't stop
  

Rich talked about a Key Work optimization program, Web CEO.

Rich want to talk about Benefits of Fish Oil and how these keys where optimized. He used the Web CEO tool to help.

Rich also show us his new directory which is geared toward the following keys word, compare dog food.

Rich made this Squeeze page, for Land in Belize, check it out.

Rich asked about Flip Video. here are the specs
UltraHD™, 120 minutes

The Flip UltraHD camcorder combines Flip Video's signature shoot-and-share simplicity with the power of vivid, vibrant HD video. With 120 minutes of record time, you'll never miss another minute again. And because of UltraHD's pocket-sized portability, you'll truly be able to capture HD video anytime, anywhere.

Tips to Better Google Analytics

Here is another article review I doing from Website Magazine.

I recently was using Google Analytic recently to update my swimming with the dolphins site. There is tons of information and I am glad for this article and I hope to implement some of the ideas.

The Basics

• Make sure to tag all your pages with Google Anaylitcs code
• Google has created Conversion University - This is a free Tutorial from google with video - A must
• Check for proper installation of the google analytic - Sites to help. EpikOne, Firebug, or WASP

Setting Up Goals

• what do you want your customers to do: Subscribe to mailing list, become a lead, buy your product.
• Finding out where your customers are falling out of your website.
• Not having goals will cost you money.
• Here is good article about setting up goals. Zen Cart Optimation Blog

E Commerce and Lead Gen-Tracking

• The most common misstep is the failure to filter out internal Traffic.
• On your anaylitics home page, on the bottom right is link called "filter manager". Here you can exclude internal traffic, as well from any other domain you don't want to track, like your competitors.
• Also, you might want to filter out repeat visitors.
• Filtering out unqualified visitors will help you get a handle on exactly how well you are converting qualified visitors.
• Google analitics also allows segmentation and tracking of results from adwords campaigns.

The Bottom Line: Take Action
The purpose of the Web Analytics is to turn the information into something you can optimize on your website.

Getting Started

• Look at your top entry and exit pages and optimize those with a 40% percent plus exit rate.
• Look at your top referring keywords and optimize landing pages for terms with a 40% percent plus exit rate.
• Look at your goal conversion funnels, and start optimizing

Another Resource : Grok Dot.com
Enjoy Optimizing!!
God Bless,
John
swimming with the dolphins Waikiki

BING is becoming a Fast Growing Search Engine

Just read a news brief about BING, the newer search engine from Microsoft.

What the article said....

1. Bing is the fastert growing search engine, according to Nielsen. BING's search market share in August rose 22.1 percent to 10.7 percent of all sarches, up from 9 percent in July.
2. Google still remains the big boy, with 65% share of all searches.
3. But Google only rose 2.6% in July, AOL 1.8%, Ask.com 2.9% - All have grown but not as much as Bing.
4. The only Search that fell was Yahoo, 4.2% fall.

Bing introduction to the Visual Search feature has been a hit. bing.com/visualsearch/ You need to check it out. From Bings research, more people click at an image then text.

Read this story Bing Cashback: 6 Reasons to get started now
Hope this help.
God Bless,
John
swimming with the dolphins in Miami

Video Marketing

I went to the FDMA luncheon about Video Marketing

The speaker was Jessica Kizorek

She very interesting and got some answers.

Video Turns in Buyers

There is opportunity there with Video, only 2% user are involved with Video. You need to decide is the medium for you.

Video can be a big competitive advantage for a website.

Online Consumption of video has grown and will continue to grow.

Video is the new language for the internet. Send your message quickly and to the point.

Websites that use Video. Increase sales by 72%

• Why does this increase sales?
• Absorbed with the Video
• Increase Engagement time with the website
• Deepen Connection
• Build Trust - Creditability
• Learn the best by video

Question asked about Load time. WEBMASTER: If you have the website build with the html first and then have the video load afterwards.

Sending Email with Video, you would send a email to have person look at your video. With the wording, HURRY SEE MY VIDEO >>> Then have them land on a video page.

Videos are great to have testimonial from Customer. This could be huge.

Here is a great example of website that uses. < Client Attraction Squeezepage > < Client Attraction Blog > < Client Attraction Ad Page >

Squeeze page is a new term I have not heard about. You can see what it is from Client Attraction. It where you get to advertise and have the viewer give you their email or some information.

Video is great for....

• Testimonial
• Video Email
• Invitation
• Instructional
• Reviews
• How to
• Video Blogs and commentary

Before you post your video, make sure you have someone you trust view your video. Get feedback. Putting up a bad video can be really bad for your business.

If your video is BAD, you make your product BAD and not able to sell.

She used an apple laptop and really liked it for Video. She mentioned about Photo Booth. Defination

When making a Video some points....

1. Look into the camera. Make sure your eyes are looking at the camera. Don't be trying to read lines but know the lines.
2. Lighting needs to be good.
3. Audio - It needs to be clear.

Video can....
Increase Sales by 72%
Increase Engagement by 22%
Increase Conversion Rate by 40%
2X - 3X Increase purchases

She talked briefly about the cameras. She was using the ipod video camera and uploaded to her blog right away. Very impressive.
She Mentioned about Flip Video with High Definition is very good.

She said that putting Youtube video on your main page is not the best thing. Gives bad image. She said have a Youtube Channel is very good but you should have Branded Player for your website. < Definition of Branded Web Video Player >

WEBMASTER out there: Do any of you out there have code or solutions for a branded player?

When I talk to her about this, she said once you load the player up on your server, then it easy to upload video to your server.

Length of Video...
45 Second is the best, no longer than 2 minute 30 seconds.

Mentioned was YouTube Insights anaylitical tool. You want to know your visitors of your video.

Tube Mogul is another way track video

Copy Doodle - Not sure where this fits in but have this website.

Overall it was a good presentation. Thanks Jessica.

God Bless,
John
swim with the dolphins Miami

Word Press Website thats Making Money

Hi Guys,

We had a our weekly skype meeting, John N, Andres P, Rich M and Me were there. There was good accountablility with the group.

I listen to mentor, James Martell tonight and it was the best one in his series.

It was a study of his, Dan, who has a successful Review website.

• His site name is Piano-Keyboard-Reviews.com
• This site start in 2006
• He is boot camp member of James Martell.
• This site has had 4 evolutions, static >> drupel >> dreamweaver >> now wordpress
• He really wanted to get in the social aspect and went for the wordpress theme. If you check out the theme. It is awesome, really cool.
• He talked about the transition from the static site to the dreamweaver site. He had a lot of concerns about loosing page ranking and google key word ranks.
• During the transitions he used 301 redirect. I could not totally understand this because he said he static site was www.piano-keyboard-review and the wordpress was piano-keyboard-reviews without the www.
• He has built a lot trust with his customers.
• He is selling tones of Keyboards and is usinng on 1 affiliate to the sell keyboards from.

Questions asked him.
1. What was the biggest challenge starting in affiliate biz. A. Believing I could make money. Once I made my first check, it gave me confidence to continue.
2. How hard it was getting into the top 10 of google. A. Not very hard if you write good content and use the keyword desity rule from James.
3. What has helped you grow. A. I listen to my clients and change my website what they want.
4. What make you different from the compeition. A. I have a passion for music and keyboards.

I was really impressed with this guys website and selling ability. He is selling more this summer then he did during his christmas season in 08.

God Bless,
John
swimming with the dolphins in Florida

Feed Front Magazine Review

Hi Guys,

I was reading FeedFront the Affilate Summit magazine they sent out and I wanted to highlight a few points they made in the magazine.

1. Things I wish I knew 10 years ago - Article 1

• Don't Skip on the Basics Like Web Hosting, Web Design, domain names, and third party solutions like Aweber for emails and Membersgate for membership sites.
• Time to Work Hard is NOW
• Solving People's problems = Making Money

2. Google Site Map Protocol May need Riches Help with this

3. Four Great Tools for Twitter
Search Twitter.com
Twitscoop
Monitter
Tweetdeck

I think that is it.
God Bless,
John

Photo Gallery Software / Blogs

Hi All,

Just thought I would share these free downloads for Photo Gallery Software for your server.

• Zenphoto
• Coppermine
• Pixelpost

They all look cool and a great source of building content very easily. I know the social aspect of flicker is really good but building your own content is great for you SEO. Tough call.

Anyway, if any of you guys check out these products, I would love to hear from you which one you think would work well and easy?
God Bless,
John

FreeDictionary.com - MasterBlaster Meeting June 4 Meeting

Hi All,

Here is are some note from our meeting on June 4th. It was really cool and different. We had a chance to interview Steve Boymel the owner of FreeDictionary.com. We did this on Skype.

• Always loved the computer, since he was little. A programer at heart.
• Work during the dot com period and build a business with venture capital dollars and the business crashed during the bust.
• Went back to school and for a MBA degree after the failed business.
  
• Graduated with a MBA with a computer Technology degree. During his MBA as a class project started freedictionary.com 2004.
• His theory is to build an Asset. His website is an asset. Like real estate and wants to build for the long haul. He builds his site with White Hat intention. ( Which means he stays google compliant)
  
• He will never use venture capital dollars again. He uses only his own and partner's money to build the business.
  
• He believes heavily is to go to big web SEO related conferences. He goes to at least 7 a year. The big one he goes to WebMasterWorld in Las Vegas. Pubcom This show is in November every year.
• He makes a lots of money from Advertising from his website.
• He is involved with Web 3.0 now, more than web 2.0
• He follows and listen to Matt Cutts a lot from google.
• He mention about this 1 man show, who owns plentyoffish.com and makes a lot a money. He said this guy works about 1 - 2 hours a day and is very focus on this site.
• He now has about 15 part time programers. He has a partner and makes a great living from this website now.
  
• He mentioned a great tidbit. Since he started, he has listen to his users all the time and has built the site from their suggestions. It has paid off. The way he has gotten feedback with a feedback link. I need to do this right away. All he has is Feedback link at different places on the website. Left sidebar and bottom footer.
• You need to check out freedictionary.com pagerank, wow an 8. That is amazing!!!

We plan to try to record others who we interview and try to have a podcast for the next time. Rich Mattheisz was going to send me a link to record from the computer. Alex mentioned about Gold Wave Audio. If any other suggestion for recording, please let me know.
God bless,
John
Swim with the Dolphins Key Largo

Social Media Conference at FDMA

Hi Guys,

It was a good FDMA Good conference today, but a little bit of information over load. I am going to do my best to put down my notes here and hopefully will be useful to you. I wrote my tail off, there were so much information it was hard for me to keep.

As I walked in there was about 1/2 hour of networking and talked to interesting guy about the business and he suggest a few things to me.

1. To expand my presence on the internet I might want to be an affiliate and look for affiliate software to accomplish this: Need to do a google search for the software.
2. He said to change content, even just a sentence. Google loves this and the spider will come back often to check your page. I need to change my index page at least 1X a month.
   

First Speaker: Understanding Social Media, Social Networking, and Social Marketing presented by Peter Leshaw

Social Profiles

1. Blogsport, Wordpress, twitter
2. Youtube, Flickr - Make sure to tag your videos and photos properly
   
3. Digg (where to write a comment about an article and add a vote about it. It helps the article get noticed), Delicious (saves your books on their website)
   
4. Facebook, Linkedin

Peter mention about Location based Social Networking. He uses with his iphone when he travels to find people on facebook who are near where he is. Like he is in Miami and he is able to communicate with the local people using the GPS portion of the iphone.

Buzz about Blogs

1. Search Engine Favor site that are frequently updated like blogs
2. Blogs are easy to format and use
3. Blogs allow comments
4. RSS

Using Reader to Read RSS - Yahoo and Google have readers

What Peter does when writing a post:

• 50% Writes about the key word he is trying to convey
• 25% about the product he is trying to sell
• 25% about buy the product
• Does not use more than 250 words

Social Profiles
When setting up your social profile....

• Brand your profile, is about you or your company. Try to keep it the same.
• Customize your profile
• Describe yourself - your chance to be on soapbox, interests, other thing
• Provide images, videos, links, etc
• Share your content with others

Reputation Management

• Tracking social profiles for mention on you or your company. Use google alerts for this.
• Look for positive and negative reviews and prepare what to say. See case where Domino Pizza. What do you say or do. Guys video Tape theme. Very Negative
  

Some Tools for Twitter
Tweet Beep, Blog Pulse, search.twitter.com, back tweets ( I tried to look at these and its greek to me - Maybe someone can try and explain)

Some other tools for Social Media
UserName Check ( Very cool ), Ice Rocket,

Off subject, but he mentions - A tool he used Poll Daddy (Free Polling on Site),

Peter Leshaw : An Internet Marketer's Blog

2nd Speaker: Who has the time for Twitter by Jeff Yaniga: Pitney Bowes

What is Twitter

1. Twitter is One Way Mirror
2. Twitter is like being at a networking event - handing out cards on steroids
3. You are looking for good partners - not everyone out there
4. You speak your mind - your own soap box within 140 characters
5. A place to sell your stuff
6. Everything is searchable on twitter

Navigation Twitter

1. Sign Up today if you haven't
2. One Line Bio of yourself - important
3. Your URL/ Signup Name important choice
4. Location
5. Create a back ground or Custom Background - Need to ask Johnnie Hawaiian how he did his background

Follow Others on Twitter - and Why do you follow others

1. You need to look other sites to see what kind of comments they are making.
2. You can unfollow anyone - You will know if someone is spammer and you can unfollow them
3. If you follow someone, the more you follow will get people to follow you.

He used this term, "ReTweet" a lot and I am not exactly sure what that means. ( Can anyone explain)

You can put any URL in a Tweet message. You may need to shorten a URL and you can use, tinyurl.com - It will shorten any URL to 25 characters.

Within your twitter dashboard, you can have many Twitter Account. So you can have 1 personal and another for your business, all under the same dashboard.

Direct - Company uses twitter as a public relation tool. For example, if you were at Starbucks and sent a tweet saying, "I am at starbuck" and starbuck and send a tweet back.
Indirect - Employees Post as Individual

Be prepared for good and bad tweets about you (especially companies)

Example of growth - Starbucks had 30, 270 followers Jan 09, today has 181, 776 followers.

He talked about Hash Tags a lot. I am having a hard time understand, but here is great description of what it is. < Hash Tags >

Monitor your reputation on Twitter
Search the web - Google alerts

Read your Tweet Feeds daily

3rd Speaker: Marketing Fusion
New Way of Business

1. Two Way Dialog with Customers now
2. Now it is conversational vs Broadcasting a message
3. Goal - Create a longterm value and loyalty
4. Sell by Servicing

Matrix Fusion
Holistic (Parts of the Business)- web - Social Media

Loader the Business Message the more consumers turn off

What Customers Want

• Control Frequency of your business message
• Surprise and Delight your customers
• Listen to your customers and Respond
• You will get deeper trust over time

Email is the center of communication with all the technologies

• Mobile
• Social Media
• Online Connector
• Push / Pull messages - Twitter

Email is the link
The inbox has morphed as the center

• Computer
• Social Media
• Mobile

Not Wider but Deeper with Customer

• Mine Customer
• Upsell
• Use analysis as way to earn creditbilty
• Cross Sell

Tool she talked about - What people are talk about you on Social Network - Radian6

Find out what social items your customers are using, facebook, twitter and start promoting your social networks to them. Ask them, in surveys or emails.

4th Speaker: Facebook

Why be on it: Growing 100 million user and growing
If you are using your name as a brand, your facebook page may show up really high google.

5 Keys for Success

• Have a Strategy - Listen to others
• Use Personals
• Select Friends carefully
• Be Active Regularly
• Always add value to your site
• Be consistant, authentic, and congruent

Daily Activity

• Update Status
• Big Clients
• Update your profile
• Feedback
• News feed - read them
• comment on photos
• watch conversation
• video comments
• 90% accept friends
• acknowledge birthdays ( a really good idea - create birthday gift page on your website for your friend to go to - )

Key elements of Good Profile
1. Have a Picture of yourself
2. Real Name
3. Profile description important
4. Unique landing page
5. Right click your name to address for your facebook URL of yours
6. Change your tabs to ones you need to use >> Add Friend Feed Tab
7. Add Videos
8. Add Links
9. Add Application to your site

Making a New Friends
1. Don't take any friends without a face
2. Put your Facebook or Twitter URL on your email signature
3. Put a Face Badge on you site or blog - Wordpress has a widget

Profile Page Vs Fan Page

1. Once you get 5000 friends you can get a fan page
2. Build your personal brand
3. Fan Page can be a Biz Page

Page Vs Groups

• Pages and Group has a discussion group
• Page let Application in and not groups
• Page has stats, not groups

Here is important Ratio with Facebook and Twitter
-If you have Large amount of Friends:
7 content messages vs 1 self promotion
-Small amount of Friends
15 content messages vs 1 self promotion

I hope this notes are use ful for you guys !!!
God Bless,
John
Swim with the Dolphins in Miami

Using Tweeter

Hi Guys,

Here is an article from Curtis about Tweeter.

<Click Here to Read>

Who would like to tweeter with me? I want to try it but I am not sure how it works and would feel safe (poor word) to learn how to use it better if we tweet between each other.

I am hoping all of us will agree to sign up and try it with each other. What do you say? Please reply and tell me who will sign up.
God Bless,
John

Directory Listing

Hi All,

Rich gave me this list of directory website that have page rank and get source of helping your back links for your websites.

It will take you a while to plug in the information into the submission form but it will be worth it if you have time.

Directories
http://business.epagini.com/
http://directory.classifieds1000.com/
http://directory.seoexecutive.com/
http://www.777WEBLINK.COM
http://www.9dir.com
http://www.a1weblink.com
http://www.a2zwebindex.com/
http://www.achx.com/
http://www.addurl-links.com
http://www.addyourwebpage.net
http://www.a-livedirectory.com
http://www.allurls.info/
http://www.anaximanderdirectory.com
http://www.aokdirectory.com/
http://www.AWESOMEDIR.COM
http://www.az-links.info
http://www.backlinkdirectory.info
http://www.bestdots.info/
http://www.best-buy-deal.com
http://www.best-net-sites.com/
http://www.blfree.com
http://www.BrightDirectory.com/
http://www.businessespana.com/
http://www.canlinks.net/
http://www.concensus.org/
http://www.crazyleafdesign.com/webdirectory/
http://www.creativeagency.eu/
http://www.dir365.org/
http://www.directdirectory.co.uk/
http://www.directory.pkdesign.sk/
http://www.directoryglobe.com/
http://www.directorylover.com/
http://www.DIRECTORYWONDER.COM
http://www.dirsubmission.net/
http://www.DIRWORLD.NET
http://www.DREAMDIRECTORY.NET
http://www.duslerdunyasi.com/
http://www.duwf.com/
http://www.EASYWEBDIR.COM
http://www.e-centrex-directory.com/
http://www.environmentpage.com/
http://www.esgsite.com/
http://www.esiq.org/
http://www.etkal.com/
http://www.everythingreduced.net/
http://www.ewebindex.com
http://www.ezinfo.org/
http://www.fat64.net/
http://www.finest4.com/
http://www.freeonlinedirectory.info/
http://www.freewebsitedirectory.com/
http://www.geeez.com/
http://www.gi8.net/
http://www.gilas.net
http://www.goldlinks.org/
http://www.graydirectory.com
http://www.hitshappening.com/
http://www.host-it-planet.com/phpLD/
http://www.huckepack.org/
http://www.iadvertising.biz
http://www.jayde.com/
http://www.jtob.com/
http://www.kingoftheweb.net/directory/
http://www.landlost.com/
http://www.linkcentre.com/
http://www.linkecho.com
http://www.linkitseo.com
http://www.linkpark.org/
http://www.LINKSGAIN.NET
http://www.LINKS-HUB.COM
http://www.LINKS-HUB.COM
http://www.linksider.com/
http://www.linksubmitdir.com/
http://www.listingtop.com
http://www.listmyniche.com/
http://www.webmixture.com/
http://www.marvistastreet.com/
http://www.mydirectlinks.info
http://www.mydirectorylink.com/
http://www.mydirectorylive.com/
http://www.nameproz.com
http://www.neonlinks.com/
http://www.newfreedirectory.com.ar/
http://www.nonar.com/
http://www.NotoriousDirectory.com/
http://www.omega55.com
http://www.one-sublime-directory.com/
http://www.ONLINEWEBLINK.NET
http://www.parsonsdomains.com/
http://www.pegasusdirectory.com/
http://www.pickedlinks.com/
http://www.plentylinks.com/
http://www.publimix.net
http://www.publimix.net/
http://www.pukt.com/
http://www.quidirectory.com
http://www.qos-team.com/
http://www.rankbl.com
http://www.roundshot.us/
http://www.sahodesign.com/
http://www.samsdirectory.com/
http://www.searchforresults.com
http://www.searchsight.com/Directory.htm
http://www.segta.net/
http://www.seo-friendly-pr.com/
http://www.seo-friendly-rank.com/
http://www.seo-friendly-ranking.com/
http://www.seo-optimization-friendly.com/
http://www.seorange.com
http://www.seowebindex.com/
http://www.SEOWEBLINK.NET
http://www.shapel.org
http://www.sitepassage.com/
http://www.sizzlingdirectory.com/
http://www.somuch.com/
http://www.surfcell.co.uk/
http://www.tcpls.net/
http://www.TEXT-LINK-DIR.COM
http://www.thalesdirectory.com/
http://www.theseoking.com/
http://www.tiptopdirectory.com/
http://www.topseodir.info/
http://www.trumpdir.com/
http://www.ubdaily.com
http://www.ucdirectorylinks.com
http://www.ucdirectorylinks.com
http://www.ukdirectory.com.ar
http://www.urlblend.com/
http://www.urlfusion.com/
http://www.vccllc.com/
http://www.viesearch.com/
http://www.viseox.net/
http://www.wannaberichtoowebdirectory.info/
http://www.webmixture.com/
http://www.webnetclick.com/
http://www.WEBWORLDLINK.COM
http://www.welldonedirectory.com/
http://www.whatclicks.com/
http://www.wikidweb.com/
http://www.wlinker.com
http://www.yesdirectory.net/
http://www.yvir.com/
http://www.zbestlinks.com/

You will need to copy and paste the links to view the sites.

Rich can you comment here and put the website here of the directory submission service you used? Rich used this service for some great success and you may want to consider doing it too.

God Bless,
John
Swim with the Dolphins Miami