Video Editing and More

Hi Gang,

A new series by James Martell which is worth writing about, Video Creation...

• Youtube Traffic is huge
• Helps lead to Google Traffic
• Video helps your opt in for emails.
• Helps Clarify your product
• You can make article reviews and products easier
• Sales increase on your website with video

What is your Top Priority with the Video? Conversion rate or other?
3 Types of Videos

1. Video Footage - All video production
2. Motion Graphics - where you have still photos and make a video with the stills Great place to get images http://www.istockphoto.com/
3. Screen Capture video - Instructional videos http://www.techsmith.com/camtasia/

What can be done with Video

1. Product Reviews
2. Presentations
3. Tutorials
4. Demonstrations
5. Courses ( might give away to increase sales)
6. Questions and Answers sessions
7. How to Guide ... How to build something
8. PSA announcement
9. Interview
10. Events

Key to a great video is the Audio!!

Plan your video

1. Objective
2. presentation
3. script
4. Narration
5. Recording
6. Images
7. Video
8. Footage
9. Editing

Editor that some people use http://www.apple.com/ilife/imovie/

Remember to

1. Stated Goals
2. Scope of Work
3. Type of Video
4. Organize work Flow
5. Video outline
6. Look at James Example, google Doc1 Another one google doc2

James uses this service for audio http://www.accuconference.com/

Tips to remember for a good video

1. Plan your Video Shoot >> have some outline what you want to accomplish
2. Shoot in sequence >> easier to edit
3. Less is more
4. Type of Shoots >> Establish the Shot ( Far ) >> Mid Shot (getting closer) >> Close Up Shot ( right there)
5. Go Freehand but try to be steady
6. Avoid the Zoom
7. Short Shots >> easier to edit >> 10 seconds at the most
8. Keep it simple

Website to keep in mind
http://www.techsmith.com/camtasia/
http://video.google.com/videoplay?docid=8821177360537153504#

I hope this helps you guys!!
God Bless,
John
swimming with the dolphins tortola

New Ideas from James Martell

Hi Guys,

I just got through with my live James Martell Class.

Some interesting stuff....

• Clickbank.com may be an interesting affiliate network to check out.
• To build content, go to Youtube and put your key word you are searching. Take Youtube video and write a story about it. Take the video code and add to your content. Geat way to get interest and easy content.
• Buzzom.com it Tweeter and Facebook posting management tool.
• James has a tweeter account for each of his niches. The buzzom tool helps him manage all the accounts.
• James using two part headline for Articles. Example Uses Key Word then the Title to attract. Like >> Managing Credit - What you Don't know Can Hurt You ( Video)  - the key word was Managing Credit
• One of the guys mention this guy for Google Adword classes Perry Marshall
• A website to buy and sell website Flippa.com. When James sold his formula Revenue per day X 1 1/2 years.
• Matt Cutts from Google Video about Page Ranking
• A Free Affiliate Conference that coming to Florida next year.

One of our internet mastermind members is moving, Alex. He was a great addition and I wish him well on his move to California. May God Bless him and his family on this new journey!!
Alex, you will be missed in South Florida. Hey gang, we now have a place to stay in Cali, yeah!!
John
swimming with the dolphins Grand Cayman

Video Marketing

I went to the FDMA luncheon about Video Marketing

The speaker was Jessica Kizorek

She very interesting and got some answers.

Video Turns in Buyers

There is opportunity there with Video, only 2% user are involved with Video. You need to decide is the medium for you.

Video can be a big competitive advantage for a website.

Online Consumption of video has grown and will continue to grow.

Video is the new language for the internet. Send your message quickly and to the point.

Websites that use Video. Increase sales by 72%

• Why does this increase sales?
• Absorbed with the Video
• Increase Engagement time with the website
• Deepen Connection
• Build Trust - Creditability
• Learn the best by video

Question asked about Load time. WEBMASTER: If you have the website build with the html first and then have the video load afterwards.

Sending Email with Video, you would send a email to have person look at your video. With the wording, HURRY SEE MY VIDEO >>> Then have them land on a video page.

Videos are great to have testimonial from Customer. This could be huge.

Here is a great example of website that uses. < Client Attraction Squeezepage > < Client Attraction Blog > < Client Attraction Ad Page >

Squeeze page is a new term I have not heard about. You can see what it is from Client Attraction. It where you get to advertise and have the viewer give you their email or some information.

Video is great for....

• Testimonial
• Video Email
• Invitation
• Instructional
• Reviews
• How to
• Video Blogs and commentary

Before you post your video, make sure you have someone you trust view your video. Get feedback. Putting up a bad video can be really bad for your business.

If your video is BAD, you make your product BAD and not able to sell.

She used an apple laptop and really liked it for Video. She mentioned about Photo Booth. Defination

When making a Video some points....

1. Look into the camera. Make sure your eyes are looking at the camera. Don't be trying to read lines but know the lines.
2. Lighting needs to be good.
3. Audio - It needs to be clear.

Video can....
Increase Sales by 72%
Increase Engagement by 22%
Increase Conversion Rate by 40%
2X - 3X Increase purchases

She talked briefly about the cameras. She was using the ipod video camera and uploaded to her blog right away. Very impressive.
She Mentioned about Flip Video with High Definition is very good.

She said that putting Youtube video on your main page is not the best thing. Gives bad image. She said have a Youtube Channel is very good but you should have Branded Player for your website. < Definition of Branded Web Video Player >

WEBMASTER out there: Do any of you out there have code or solutions for a branded player?

When I talk to her about this, she said once you load the player up on your server, then it easy to upload video to your server.

Length of Video...
45 Second is the best, no longer than 2 minute 30 seconds.

Mentioned was YouTube Insights anaylitical tool. You want to know your visitors of your video.

Tube Mogul is another way track video

Copy Doodle - Not sure where this fits in but have this website.

Overall it was a good presentation. Thanks Jessica.

God Bless,
John
swim with the dolphins Miami