Video Lesson Part 2

Hi Guys,

Here are few notes from last night class.

James, was mentioning about placing bids on Elance and how to spend money. He said you could spend anywhere from $200 and up for a video. With everything together, you could spend as much $1000. James has been using a guy from elance, Rick, his handle is rglasby if you want to ask him to bid on your work.

James, uses Istock photos for his Still Motion Videos. He only uses the 2 credit images and it works. He does not use Istock video images, too expensive.

One thing I discovered from the last time I made a video edit on elance, I used this service one of the video editors turned me on to. https://www.wetransfer.com/ Its really great for transferring large files for FREE. 

To find video and music at reasonable cost, http://audiojungle.net/
John Hawaiian, showed me another place to get music loops for free,

http://www.flashkit.com/loops/

James usually spends about $40 for still photos and about $40 for music and sound effects. He kept stressing how important the sound quality for you video is important.

You need to 

Also, James Stressed to Organize your sales message. 5 tips to organize your message.

1. Have an "Awareness" of your customer needs. You should write them down.
2. Identify the "thing" that satisfy their needs
3. Identify the Source of the Thing that fulfills their needs or desires - ie like " Amazon"
4. Is the Price acceptable for the customer
5. Give them a reason to Act Now!!

If you incorporate these sales points into your video, you will see conversions rates go way up

Here is sample Bid to elance editor from James. You may wan to use this outline.

Hi, it's James Martell here.

Thank you for bidding on my project.

I am looking for a video editor to take my video footage and edit it down into a 6-8 minute video.
The video will include a narration by my wife Arlene and I.

The video footage captured at the ShareASale Think Tank 2010 held at the Ritz-Carlton in San Fransisco, California. I would like the completed video to be of the same style as from the past two years. It will also include our siteseeing tour and mini-holiday in San Fransisco.

I would like the video to have the same opening, closing, sub-titles, etc. I would like it to be as close to the same format as possible.

ShareASale Think Tank 2009
http://www.youtube.com/watch?v=Kcs9-fRGJtQ

ShareASale Think Tank 2008
http://www.youtube.com/watch?v=8JV2LY64E74

I am hoping to have the same four quadrants that show up on the screen. Same style of font, etc.

The Video
- mini-DV format
- approximately 40 minutes in length
- it is pretty much shot in the sequence of the story
- it consists typically of short 5-10 second clips
- you will receive the video footage from me by courier
- the music to be supplied by you
- the narration (mp3) will be supplied by me
- I will simply the intro and outro text
- I will provide the text for the lower thirds (and titling)

Work Flow
- you edit the video to fit the narration
- I will request any minor adjustments by time code
- you make the edits
- I will give you the text for the lower thirds (and titling) by time code
- you add the intro, outro and music

Overall it should be a simple project. I am hoping to have it wrapped up within 7-days of awarding the project.

If you have any questions please send me a PMB... but please don't use my PMB area to pitch me. I look forward to seeing your bid. ~ James

I hope all this helps.
God Bless,
John
Swimming with Dolphins Grand Cayman

Video Editing and More

Hi Gang,

A new series by James Martell which is worth writing about, Video Creation...

• Youtube Traffic is huge
• Helps lead to Google Traffic
• Video helps your opt in for emails.
• Helps Clarify your product
• You can make article reviews and products easier
• Sales increase on your website with video

What is your Top Priority with the Video? Conversion rate or other?
3 Types of Videos

1. Video Footage - All video production
2. Motion Graphics - where you have still photos and make a video with the stills Great place to get images http://www.istockphoto.com/
3. Screen Capture video - Instructional videos http://www.techsmith.com/camtasia/

What can be done with Video

1. Product Reviews
2. Presentations
3. Tutorials
4. Demonstrations
5. Courses ( might give away to increase sales)
6. Questions and Answers sessions
7. How to Guide ... How to build something
8. PSA announcement
9. Interview
10. Events

Key to a great video is the Audio!!

Plan your video

1. Objective
2. presentation
3. script
4. Narration
5. Recording
6. Images
7. Video
8. Footage
9. Editing

Editor that some people use http://www.apple.com/ilife/imovie/

Remember to

1. Stated Goals
2. Scope of Work
3. Type of Video
4. Organize work Flow
5. Video outline
6. Look at James Example, google Doc1 Another one google doc2

James uses this service for audio http://www.accuconference.com/

Tips to remember for a good video

1. Plan your Video Shoot >> have some outline what you want to accomplish
2. Shoot in sequence >> easier to edit
3. Less is more
4. Type of Shoots >> Establish the Shot ( Far ) >> Mid Shot (getting closer) >> Close Up Shot ( right there)
5. Go Freehand but try to be steady
6. Avoid the Zoom
7. Short Shots >> easier to edit >> 10 seconds at the most
8. Keep it simple

Website to keep in mind
http://www.techsmith.com/camtasia/
http://video.google.com/videoplay?docid=8821177360537153504#

I hope this helps you guys!!
God Bless,
John
swimming with the dolphins tortola

Wonder Wheel and Google Analytics Video and More

Hey Guys,

Here is some information for you.

Learn about the google Wonder Wheel, a new tool if you don't know about it.



Information about Google Analytic, I think this was great.



Also, you might want to check out these link for Creating compelling Headlines. I really like this.
http://socialmediaworkbook.com/wp-content/uploads/102-headline-formulas.pdf

I guess thats it for now. Hows everyone doing out there. Make a blog post.
God Bless,
John Mac
swimming with the dolphins playa del carmen

AFFCON Affiliate conference notes Miami Dec 9 - 10

Hi Gang,

Here are some notes from the AFFCON Affiliate show last week. I really liked this show. It was smaller and got to talk to many people. The speakers were really good too. The best part is that affiliate get to go to the show for FREE.

Thursday's Notes:
The Key Note speaker - Steve Denton from Pepperjam
That affiliate marketers are the ones that are changing the way shopping is done on the internet. Some examples, PriceGrabber.com, About.com, Daily Candy, Pronto.

Check out iguiders.com - This site will help you with your shopping experience. This site is geared to help you think through the process. A funnel sort of thing.

Click Rates for niche sites 9% CTR for holidays and 5% CTR for non holidays

40% more sales from Nov - Dec. June you need to start planning for Christmas. FREE shipping is huge for conversion.

Mobile Marketing

• 91% over 13 years old have cell phones
• 97% Text messages help brand
• 95% text messages are opned
• Cell phones are 20% of the search traffic by 2012

Paid Search
Google Instant - Help you discover the long tail key words
Yahoo and Bing don't have instant yet
Facebook is the biggest display network
Facebook you can go through your limit quickly
Facebook is great place for niche sites and display adds.

Try Google Wonder wheel for related key words. To get some help on this, go to this blog.

You can make your Key Word List using the Google Wonderwheel function.

Top Adword points

1. Not utilizing negative keywords enough. Don't show your compitition
2. Poor Ad Word group orgainization
3. Sending traffic to homepage
4. understanding quality score
5. Always test / evaluate
6. Not using the content network properly
7. set and measure goals
8. Getting an adwords education - Ad Words Learning center

Facebook / Linked in
500 million users a day
Images are very important in the ad
Budget and Scheduling - Start small and work your way up
Very targeted if you want.
Facebook Lite << Check out
Facebook Landing Pages >> I am not 100% sure where this


Google URL Builder << Check out

Linked in Ad - Very Targeted. You can get your ad in front of CEO, Ad exect

You would use google URL builder to use to build targeted ads with Adsense or Linked in.

Twitter Ads are coming soon.


Web Design

• Create Phone numbers for specific landing pages to track calls.
• Put an active life style logo - Get people engaged
• Logo is important
• ***City First for Key Words. Miami Swim with Dolphins vs Swim with Dolphin Miami
• Seomoz  ****; Check out site
• Make sure you back up Wordpress
• Webpagetest.org *** Look at this
• *** Need to change out the Goolge Search code has changed
• Make sure your copy write up to date.
• Make sure your 404 pages are correct.

Landing Pages
Trust - Help with Conversions
4 pillars of Trust
1. Appearance - Professionalism, Sparseness and neatness, Organization and Clarity
2. Assurance - Trust Marks, Forms of Payments, delivery, is data secure
3. Authority - The company we keep - Put down other company we are associated with. Better business bureau, so forth.
Tools to test, Site Tuner.com
Attention wizard.com
4. Consensus of Peers - Similar to Panora.com, Facebook.
Pull facebook into your site, facebook open social
Check out See Why.com, Code Baby.com,

Friday, December 10
Using the Industry for Good
Building a story for good. Make sure to tell your story
Leverage on the 3 elements
1. Education
2. Capital
3. Hope

Good Return Model, this company Soap for Hope has done this. 100% of profits to fight poverty. They get a return after 1 year of the profit loan. They are a for profit business. Very interesting!! Check it out.

To impliment
1. What am I passionate about?
2. Find a Business, non-profit?
3. Integrate this non-profit into your business
Don't fudge, be transparent

Daily Work + Giving = Leverage

1. Advisors, you might need to find help when implementing this
2. Believe and have hope to be successful in this

Google Analytic

• *EPC - Earning per click 
• *CTR - Click through rate
• *Average Order Value
• *Conversion Rate - Most important metric - Good conversion rate is 2 - 3 % 
• *Reversal Rate (what gets returned) - Important

Web Strategies Blog

Social Media Metrics ** A must read book

Tools to use:

• Google Alerts for your products
• Feedburner Stats
• Page View Comments, Retweets, Page Rank
• Google Webmaster Tools
• Google Insights
• Google Trends ** Very cool, check out
• Inbound Links
• Tweetreach ** the teacher really like this
• Google URL shorter tool

What to do with your Google Analytic

• Need to load the New Script immediately - You can get the new code and replace the old code
  Campaign Source
• Goals
• Visitors on your sites
• Trend Segments, which browser they come in from, screen resolutions (pc vs handheld), above the fold, speed connections, traffic sources, search engine
• Filter make sure to use to figure out the segments.
• On Click Tracking Code for Affiliates

If you went to the conference too, please post your notes here and pass it on to other affiliate friends.
Merry Christmas, Happy Holidays, and Happy New Years to you all!!
God Bless,
John
Hawaii Oahu Swimming with the Dolphins

James Martell Q&A

Hey Gang,

I thought I would share my notes from tonights Q&A with James.

He primarily talked about Pubcon which is a huge SEO conference in Las Vegas. They always have the latest on SEO.

Well  here goes,....
They talked a lot about Scrape Box, Which is Google Long Tail Key word collector. You need to check it out.

Manage Flitter - Managing your twitter account

Co Tweet - Managing your social accounts, facebook, twitter, about conversions.

Content for Social
* More you talk about yourself the less people will follow you.
* More people follow Positive messages
* Personalize your talk
* Tweet click rates and facebook increase on weekend
* Share cool information
* People want to be first with information
* people are always looking for news and humor
* people love to be part of the crowd
* retweet other people's comments
* Tweet your blog posts
* Try to build an audience

Matt Cutts from Google talked and this where google is focusing on.
1. Local Search
2. Mobile
3. Social

Google did say when you comment on a blog post, you will get credit from google. Good for PR.
Google is looking for twitter retweets with your website in it.

Video SEO
Make a video that does not stink!!

Buzz at the show, These sites
Four Square.com to advertise your area
Facebook places
Gowalla.com
Google Buzz

Local Search drives more business

The guy that runs Pubcon spoke and told the audience, this year, he stopped paying about $70,000 in google ad sense (he did this for the last few years) and went totally social, twitter, facebook, and blog, and sales were up 30 % from last year. Go Social!!!

I hope you enjoy this guys, remember, write a response in this post and google will give you a back link. DO IT!!
Have a great weekend!
God Bless,
John Mac
Swimming with the dolphins Tortola

November 4th Update

Hey Guys,

I have not written in a long while but here a few things you might find of interest.

If you want to listen to James latest podcast
Affiliate Buzz #172 – 7 Tips for Turning Your Passion Into Profits with Affiliate Programs

Info for you.
Top 20 WordPress Plugins

If you would like to go to the Affliliate Summit in Las Vegas, there is a contest for FREE Gold Pass.
< About Contest > This is from Shawn Collins who is in charge of the conference.

Quick Tips
1. Adding Photo Captions are huge. Most people don't read the content but skim and they read the photo captions!
2. Know your demographics. A cool website to help quantcast.com. Check it out. Type in a website and you will see the demographics. Check out

Have you seen my latest Hotel review? Pier House Key West , Check out the video we did. How do you like it?

I hope all you guys and gals are doing well. Post a response on the blog if you can.
God Bless,
John Mac
swimming with the dolphins

SFIMA Meeting and More

Hi Guys,

Its been a long time since I have posted anything but today, I went to the SFIMA meeting and James Martell's Q&A, so I have few things to blog about.

SFIMA meeting
This might be a home run for me, I will see. One of the making guys I was talking to mentioned that he and his company uses this service, http://www.usertesting.com/ and it very reasonable. You will get invaluable feedback. Check it out.

The main subject tonight was Email marketing. Two office depot women talked.
Get back to basics.  They still get tons of business from email.

• Reinvent your company to your customers
• Open Rates
• Target your emails
• Asses your email
• Personalize your message

What you are trying to achieve? Loyalty and Retention >> office depot goals
Html vs Text email? You must have text for Mobile devices. So text is a must.

Office Depot uses http://www.cheetahmail.com/corp/

They both speakers use and read daily the http://www.retailemailblog.com/

From James Martells Q&A tonight
Share A Sale Think tank, http://www.shareasalethinktank.com/About.aspx If you get accepted, all your expenses paid for except flight.

One of James Students: http://all-things-aviation.com/featured/original-aviator-sunglasses/ he is ranking really well for this key word, Randolf Aviation Sunglasses. He has done a nice job with the site.

These blogs list other blogs that have Do Follow in their comments sections. Great for Back Links.
http://www.feverishthoughts.com/do-follow-bloggers/
http://dmmbg.com/d-list-2.html/comment-page-1

James really loves this service for Comments on your blog. http://comluv.com/

Anyone want to hear the recap of the Affiliate Summit East,
http://jamesmartell.com/affiliate-buzz/a-recap-of-affiliate-summit-east-2010-in-new-york-city/

Hey guys, please make sure you comment this blog. You can put your back link in the comment. It will let me know that you read this and it will great to hear from you through the blog. Use it!

Keep on Going and God Bless,
Johnny Mac
swimming with the dolphin grand cayman