I hope this helps you guys. If you have traffic, start working on conversion. Use google optimizer to test. Its very easy to install and use.
- Don’t touch page unless you are measuring it. You might might make it worse.
- Make 1 change at a time. Measure. Then make the next change.
- Headline <<< Add it or Change it
- Video or Images <<< Add it or Change it
- Text <<< Add it or change it
- Color of Links? Maybe << Test
- Call to Action Words - Call to Action Buttons <<< Test
- Banner Ad Placement
- Sweet Spots of the Page
- Look at the page and see if you clear away the clutter. Keep focus where you want visitor to go.
- Look at software, ClickTail
- Might want to go to Conversion Conference by Tim Ash << This is where the big boys go. Top of the Line
- Getting Reviews of your programs from Real People. Like facebook like button or any reviews similar like Amazon Reviews.
- Getting a professional Review, someone with high creditability, writing about your product and saying they like it.
- Heat Maps - There is software to see where people are clicking on your site.
- BlogWorld Expo << To see what bloggers are doing
- Don’t make changes on a site unless you have plan.
- Make a back up of the original page and you can always go back if you make a mistake.
- Don’t have rotate images on the page you want to convert. The rotating image making a person hesitate to purchase. NO GOOD.
- To get ideas where to test, whichtestwon.com
- Work on Pages not Websites
- No Distractions on your page or site
- A/B Test may not be enough, multi variant test is much better
- Never Stop Testing
- Another tool to use, crazyegg.com Heat Map tool. No Free but may be worth it.
- Tim Ash’s Youtube Video Landing Page Secrets a must watch
John