Video Editing and More

Hi Gang,

A new series by James Martell which is worth writing about, Video Creation...

• Youtube Traffic is huge
• Helps lead to Google Traffic
• Video helps your opt in for emails.
• Helps Clarify your product
• You can make article reviews and products easier
• Sales increase on your website with video

What is your Top Priority with the Video? Conversion rate or other?
3 Types of Videos

1. Video Footage - All video production
2. Motion Graphics - where you have still photos and make a video with the stills Great place to get images http://www.istockphoto.com/
3. Screen Capture video - Instructional videos http://www.techsmith.com/camtasia/

What can be done with Video

1. Product Reviews
2. Presentations
3. Tutorials
4. Demonstrations
5. Courses ( might give away to increase sales)
6. Questions and Answers sessions
7. How to Guide ... How to build something
8. PSA announcement
9. Interview
10. Events

Key to a great video is the Audio!!

Plan your video

1. Objective
2. presentation
3. script
4. Narration
5. Recording
6. Images
7. Video
8. Footage
9. Editing

Editor that some people use http://www.apple.com/ilife/imovie/

Remember to

1. Stated Goals
2. Scope of Work
3. Type of Video
4. Organize work Flow
5. Video outline
6. Look at James Example, google Doc1 Another one google doc2

James uses this service for audio http://www.accuconference.com/

Tips to remember for a good video

1. Plan your Video Shoot >> have some outline what you want to accomplish
2. Shoot in sequence >> easier to edit
3. Less is more
4. Type of Shoots >> Establish the Shot ( Far ) >> Mid Shot (getting closer) >> Close Up Shot ( right there)
5. Go Freehand but try to be steady
6. Avoid the Zoom
7. Short Shots >> easier to edit >> 10 seconds at the most
8. Keep it simple

Website to keep in mind
http://www.techsmith.com/camtasia/
http://video.google.com/videoplay?docid=8821177360537153504#

I hope this helps you guys!!
God Bless,
John
swimming with the dolphins tortola