Summit Driving ROI with Search and Social

Hi All,

Long time, I have not written in a long time. I was at a seminar about a Search and Social from SFIMA.

I was writing by a wild man and my notes are not the best but here it goes.

Mitch Joel talked about Social Sites....

• Banner advertising is going down, not many clicks. This past year, the clicks on Banner Ads have gone down to 2% from the total of 1.8 billion user online.
• Why is normal advertising going down because of social site and customer reviews. People are trusting people not advertising.
• Information is everything. He talked about yelp.

• You need to start really value your relationships.
• More Grandparents than High School students on Facebook
• Facebook is so popular because the user can share, socialize, collaborate, and most of all create.
• 81% of online holiday shoppers read online customers reviews.
• Reviews = Trust. Let your customer talk on website about your products. Be transparent to the world.
• Make sure you know who you want to put your meesage in front of. Be part of Groups that you want to be in front of. Facebook groups...
• 50% of youtube audience is over 34
• Canadians watch over 15 hours a month of Youtube videos. Pretty amazing, considering the average video is 4 minutes.
• Google said that 20% search is NEW each day. So new key words groups are created everyday.
• You don't control your homepage, Google does.
• Now, you need to get in front of your customer versus where you were looking for customers to find you.

Facebook ads are very targeted audience.

We are not marketers anymore, now we are publishers.
1. Accept the change
2. Build and share
3. Move towards open and sharing
4. Its attitudal versus generational
5. Do something now? Be sure you know why?

Your stories should be one to many - Social
Give Value up Front and be Simple

Ten Golden Rules - Jay Berkowitz
To see the outline go to http://presentations.tengoldenrules.com/  He has some great outline and very smart guy.
* He sadi to get your Facebook Vanity User Name, Twitter Name, Linkin Name. It is going to be hot commodity.
* the Facebook Like it button is going hot. Look for the Like it Widget to add to your site.
*Location Networking 4 Square
* My personal use - Pay per Post to make money to blog
*Youtube is great product sale person
* PR Web to promote your video
* Create a community >> Jay created one http://www.internetmarketingclub.org/
ning.com is low cost community network
*Google is looking for "Recency"  and site speed.
*Wine Library TV is has become huge hit on youtube

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For John
Gorilla Marketing Idea - Make Bookmarks and put in books and magazines to promote your website. For example, travel website, but the book mark in travel books and magazine in a bookstore.
Travel Blog to check out http://amateurtraveler.com/
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Next Speaker

• Facebook is visited more than google
• Get a strategy - Need a plan to drive revenue - lead generation
• Make engaging and sharable content. Is your content good enough to share?
• Offer exclusive content
• Listen to your user. Listen to what they want. Are people talking on your page? Do they have complaints or praise? Get Feedback. Ask Questions?
• Focus on Groups.
• Buy Buy is doing a good job communicating and reacing the right audience.
• Fan retention
• Engage your fans in conversation

Next Speaker
The theory of facebook's Likeability
Engagement = Media X commitment
Facebook has started Likeability. what is it? Is about personalization.
How it works - Photos, Albums, Accessable
Look at Facebook Plug ins
Predictions
1. Personalization will be mainstream
2. Graph Based Commerce - Facebook shopping site
3. Geo and Mobile - Location is big and new facebook feature
4. Insight mining is going to be huge
5. Facebook ads will be everywhere. Big shift in advertising
Embrace Likeability or Else
1. Accept that notion of privacy and identity is going to change
2. Empowers consumers
3. Better analytics and measures

Next Speaker
Before going Social
Set Goals
Get a Strategy
Start campaign
Tactic >> Social >> Facebook
Build your brand

Build content First with Youtube, Photobucket, Blogs >>> Then build facebook, linkin, Twitter >>> Invite Existing Customer to Engage >>> Marketing Intergration (email, mailers, advertising)

Talked about Youtube
Video >>> Make a PreRoll and Make a Post Roll for the videos I make.
He said to use Corel Pro X3
He uses a Flip Camera