Linked In Seminar

Hi All,

I went to the SFIMA meeting last night and it was a good meeting because the main speaker was talking about Linkedin, which on the Social Media scale is hardly talked about.

I sat with Mike Monahan, he is the Internet Marketing manager for a cruise ship portal site, called Cruise One. He mentioned a blog that was really successful, call foursuitcases.com, it about a family that is traveling the world. They are a member of CruiseOne and he said they have a huge following on the blog. You might want to check it out, pretty cool.

LinkedIn Meeting Notes:

A place to find people and place to be found.

Not a substitute for meeting people face to face. Building Relationships!!!

There are 10 Application for Linked in. I never knew.

Linkedin has grown, from 18 million user in 07 to 44 million in 08

The average income of a user in linked is $110,000

This biggest nugget I got from this speaker is this....
All Social Media you should have a strategy before starting, don't go into it blind.
His strategy is
Part A - Pressence on the Social Site.
1. Strategy >> 2. Brand >> 3. Profile
Part B - Participation
4. Execution >> 5. Connections 6. Key - Coordinate this social site with your other marketing efforts

Brand questions to ask yourself

1. My company (or you) is known for_______?
2. 3 Adjectives to describe you or your company?
3. Describe your expertise.

Profile
Profession Discription of yourself in profile - Make you and your brand very descriptive.
7 Elements of linkedin profile >> It important to get this completed properly. If you don't you wont be ranked on Linked in.

What makes your profile complete?

• Your current position
• Two past positions
• Your education
• Your profile summary
• A profile photo
• Your specialties >> Add Key Words here to get ranked better!!
  
• At least three recommendations

To increase Participation
Join Groups
Send out Invitations >> Don't spam
What are you working on Now Section >> kind of like twitter -- Don't over use

Before growing your connections with others, make sure your profile is 100%

You can grow your connections quickly by importing your email list into Linked in

Final

• Spend 10 - 15 minutes a day on Linked in
• Define strategy
• Be clear on what your expertise is
• Proffessional description
• Value Links
• Power of Summery

Speaker Website - LinktoProsper.com

Last thing - One guy told me from the last meeting about twitter, a guest ask what is the next thing to come along we should watch for. The speak said Google Wave Check it out.

God Bless You All !!!
Johnny Mac
Swimming with the Dolphins Miami