Here are some notes from the AFFCON Affiliate show last week. I really liked this show. It was smaller and got to talk to many people. The speakers were really good too. The best part is that affiliate get to go to the show for FREE.
Thursday's Notes:
The Key Note speaker - Steve Denton from Pepperjam
That affiliate marketers are the ones that are changing the way shopping is done on the internet. Some examples, PriceGrabber.com, About.com, Daily Candy, Pronto.
Check out iguiders.com - This site will help you with your shopping experience. This site is geared to help you think through the process. A funnel sort of thing.
Click Rates for niche sites 9% CTR for holidays and 5% CTR for non holidays
40% more sales from Nov - Dec. June you need to start planning for Christmas. FREE shipping is huge for conversion.
Mobile Marketing
- 91% over 13 years old have cell phones
- 97% Text messages help brand
- 95% text messages are opned
- Cell phones are 20% of the search traffic by 2012
Paid Search
Google Instant - Help you discover the long tail key words
Yahoo and Bing don't have instant yet
Facebook is the biggest display network
Facebook you can go through your limit quickly
Facebook is great place for niche sites and display adds.
Try Google Wonder wheel for related key words. To get some help on this, go to this blog.
You can make your Key Word List using the Google Wonderwheel function.
Top Adword points
- Not utilizing negative keywords enough. Don't show your compitition
- Poor Ad Word group orgainization
- Sending traffic to homepage
- understanding quality score
- Always test / evaluate
- Not using the content network properly
- set and measure goals
- Getting an adwords education - Ad Words Learning center
500 million users a day
Images are very important in the ad
Budget and Scheduling - Start small and work your way up
Very targeted if you want.
Facebook Lite << Check out
Facebook Landing Pages >> I am not 100% sure where this
Google URL Builder << Check out
Linked in Ad - Very Targeted. You can get your ad in front of CEO, Ad exect
You would use google URL builder to use to build targeted ads with Adsense or Linked in.
Twitter Ads are coming soon.
Web Design
- Create Phone numbers for specific landing pages to track calls.
- Put an active life style logo - Get people engaged
- Logo is important
- ***City First for Key Words. Miami Swim with Dolphins vs Swim with Dolphin Miami
- Seomoz ****; Check out site
- Make sure you back up Wordpress
- Webpagetest.org *** Look at this
- *** Need to change out the Goolge Search code has changed
- Make sure your copy write up to date.
- Make sure your 404 pages are correct.
Trust - Help with Conversions
4 pillars of Trust
1. Appearance - Professionalism, Sparseness and neatness, Organization and Clarity
2. Assurance - Trust Marks, Forms of Payments, delivery, is data secure
3. Authority - The company we keep - Put down other company we are associated with. Better business bureau, so forth.
Tools to test, Site Tuner.com
Attention wizard.com
4. Consensus of Peers - Similar to Panora.com, Facebook.
Pull facebook into your site, facebook open social
Check out See Why.com, Code Baby.com,
Friday, December 10
Using the Industry for Good
Building a story for good. Make sure to tell your story
Leverage on the 3 elements
1. Education
2. Capital
3. Hope
Good Return Model, this company Soap for Hope has done this. 100% of profits to fight poverty. They get a return after 1 year of the profit loan. They are a for profit business. Very interesting!! Check it out.
To impliment
1. What am I passionate about?
2. Find a Business, non-profit?
3. Integrate this non-profit into your business
Don't fudge, be transparent
Daily Work + Giving = Leverage
1. Advisors, you might need to find help when implementing this
2. Believe and have hope to be successful in this
Google Analytic
- *EPC - Earning per click
- *CTR - Click through rate
- *Average Order Value
- *Conversion Rate - Most important metric - Good conversion rate is 2 - 3 %
- *Reversal Rate (what gets returned) - Important
Web Strategies Blog
Social Media Metrics ** A must read book
Tools to use:
- Google Alerts for your products
- Feedburner Stats
- Page View Comments, Retweets, Page Rank
- Google Webmaster Tools
- Google Insights
- Google Trends ** Very cool, check out
- Inbound Links
- Tweetreach ** the teacher really like this
- Google URL shorter tool
What to do with your Google Analytic
- Need to load the New Script immediately - You can get the new code and replace the old code
Campaign Source - Goals
- Visitors on your sites
- Trend Segments, which browser they come in from, screen resolutions (pc vs handheld), above the fold, speed connections, traffic sources, search engine
- Filter make sure to use to figure out the segments.
- On Click Tracking Code for Affiliates
If you went to the conference too, please post your notes here and pass it on to other affiliate friends.
Merry Christmas, Happy Holidays, and Happy New Years to you all!!
God Bless,
John
Hawaii Oahu Swimming with the Dolphins
