Video Marketing

I went to the FDMA luncheon about Video Marketing

The speaker was Jessica Kizorek

She very interesting and got some answers.

Video Turns in Buyers

There is opportunity there with Video, only 2% user are involved with Video. You need to decide is the medium for you.

Video can be a big competitive advantage for a website.

Online Consumption of video has grown and will continue to grow.

Video is the new language for the internet. Send your message quickly and to the point.

Websites that use Video. Increase sales by 72%

• Why does this increase sales?
• Absorbed with the Video
• Increase Engagement time with the website
• Deepen Connection
• Build Trust - Creditability
• Learn the best by video

Question asked about Load time. WEBMASTER: If you have the website build with the html first and then have the video load afterwards.

Sending Email with Video, you would send a email to have person look at your video. With the wording, HURRY SEE MY VIDEO >>> Then have them land on a video page.

Videos are great to have testimonial from Customer. This could be huge.

Here is a great example of website that uses. < Client Attraction Squeezepage > < Client Attraction Blog > < Client Attraction Ad Page >

Squeeze page is a new term I have not heard about. You can see what it is from Client Attraction. It where you get to advertise and have the viewer give you their email or some information.

Video is great for....

• Testimonial
• Video Email
• Invitation
• Instructional
• Reviews
• How to
• Video Blogs and commentary

Before you post your video, make sure you have someone you trust view your video. Get feedback. Putting up a bad video can be really bad for your business.

If your video is BAD, you make your product BAD and not able to sell.

She used an apple laptop and really liked it for Video. She mentioned about Photo Booth. Defination

When making a Video some points....

1. Look into the camera. Make sure your eyes are looking at the camera. Don't be trying to read lines but know the lines.
2. Lighting needs to be good.
3. Audio - It needs to be clear.

Video can....
Increase Sales by 72%
Increase Engagement by 22%
Increase Conversion Rate by 40%
2X - 3X Increase purchases

She talked briefly about the cameras. She was using the ipod video camera and uploaded to her blog right away. Very impressive.
She Mentioned about Flip Video with High Definition is very good.

She said that putting Youtube video on your main page is not the best thing. Gives bad image. She said have a Youtube Channel is very good but you should have Branded Player for your website. < Definition of Branded Web Video Player >

WEBMASTER out there: Do any of you out there have code or solutions for a branded player?

When I talk to her about this, she said once you load the player up on your server, then it easy to upload video to your server.

Length of Video...
45 Second is the best, no longer than 2 minute 30 seconds.

Mentioned was YouTube Insights anaylitical tool. You want to know your visitors of your video.

Tube Mogul is another way track video

Copy Doodle - Not sure where this fits in but have this website.

Overall it was a good presentation. Thanks Jessica.

God Bless,
John
swim with the dolphins Miami